The Brough Superior Motorcycles exhibition stand at the traditional EICMA show, held in Milan from 8 to 13 November, was well attended. Visitors from all over the world were able to admire the new products presented on the stand in Hall 11: the Brough Superior Dagger and the Aston Martin AMB 001 Pro, as well as the CNC machined new engine designed for the latter.

Whilst all eyes were on the Brough Superior Dagger on its rotating podium and the Aston Martin AMB 001 Pro on display alongside the British manufacturer’s Valkyrie hypercar, there were other Brough Superior models on the stand. The original SS 100, which brought Brough Superior back into the modern era, was on show, as well as the more recent Lawrence model, upon which the Euro 5 compliant Dagger is based. Also in the Lawrence range was a Nefud designed for adventure. Two Pendine models were also on the Brough Superior stand, as well as an Anniversary model in its "Golden Dream" livery.

The Milan Motor Show, a major event before the global pandemic, was back in action and many exhibitors including Brough Superior Motorcycles were able to appreciate its international reach.