Watchmaking brand Richard Mille and iconic motorcycle manufacturer Brough Superior are joining forces in an exclusive partnership. This bold collaboration has given birth to a unique creation: the RMB 01. More than just a motorcycle, it is a true work of art, blending craftsmanship, technological innovation, and heritage.

Founded in 1919 in Nottingham by George Brough, Brough Superior has left an indelible mark on the history of sports motorcycling. After suddenly disappearing during World War II, the brand was revived in 2013 in France, thanks to the vision of Thierry Henriette and Albert Castaigne. Ever true to its original commitment: mechanical excellence, Brough Superior continues to craft motorcycles where every detail embodies perfection.

At the heart of this collaborative endeavour are innovation, a keen appreciation for avant-garde aesthetics, and a constant drive to push boundaries. From design to production, finishing is meticulously considered to elicit emotion. This philosophy and relentless pursuit of perfection are deeply shared by Richard Mille, forging an unbreakable bond between the two partners.

The result of this alliance will perfectly illustrate the union between Richard Mille’s unique vision of ultimate watchmaking and Brough Superior’s cutting-edge motorcycle engineering. The RMB 01, limited to 150 pieces, will be unveiled on 3 July 2025 during the 12th edition of Le Mans Classic, a prestigious event dedicated to classic cars and the history of the 24 Hours of Le Mans. This ambitious project promises an unprecedented achievement, designed to stimulate the senses and push the limits of excellence on the track.