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30 Sep 2022

Brough Superior at Chantilly Arts & Elegance

Brough Superior was well represented at the Chantilly Arts & Elegance event, which held its 6th edition on Sunday 25 September. More than 20,000 enthusiasts came to admire nearly 700 cars assembled by some forty clubs, as well as a few wonders on two wheels.

The Brough Superior Golden Dream and Lawrence found in the park of the Château de Chantilly a setting perfectly suited to their charm, representing a bridge between two eras. It is precisely to pay tribute to the beautiful years of the first life of Brough Superior that Thierry Henriette and Albert Castaigne, president and general manager of Brough Superior Motorcycles, adopted a 1930s "dress code", with baggy cavalry trousers, boots with gaiters, waistcoat, cap and bow tie. A chic outfit for an event that was no less chic, worthy of those adopted by George Brough himself. The AMB 001, the third motorbike exhibited on the Brough Superior stand, also caused a sensation, since the prestigious French manufacturer Aston Martin, which had several mythical cars lined up in different categories of the Concours Art & Elegance, entrusted the production and the motorisation of this racy sports bike to the French brand.

Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.



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