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Brough Superior: French luxury motorcycles

Brough Superior is a luxury motorcycle brand that manufactures exceptional custom motorcycles in France. Handcrafted in accordance with the highest design standards, they are produced by the best artisans that are backed by years of experience and exclusive skilled knowledge. True masters of detail, these experts provide custom finishing touches and fine tune each motorcycle to its rider, while upholding the spirit of adventure and sophistication that created the Brough Superior legend. It’s no wonder they’re known as the "Rolls-Royce of motorcycles.”

Custom French motorcycles: Skillfully handcrafted to uphold the brand’s philosophy

In addition to manufacturing luxury motorcycles in France, Brough Superior is the ultimate brand for motorcycle enthusiasts who have an adventurous spirit. Our expert artisans uphold the highest standards, raising the bar set by the founder’s prestigious heritage in order to handcraft innovative high-end machines. These 100% French-made motorcycles are the apex of exclusivity and distinction. Brough Superior’s main objective is: “To produce exceptional machines, no matter the expense or the endeavor." Each of our exceptionally talented craftsmen works daily in our French workshops to manufacture the "Rolls-Royce of motorcycles" using the latest cutting-edge technologies. Hand-assembled like a unique work of art, each of our French motorcycles bears a numbered plate engraved with its owner’s name. Their unparalleled quality and design have earned Brough Superior its legendary, international reputation.

Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.



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