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Brough Superior Workshop: Behind the scenes with our welder

Beyond the outstanding ergonomics, cutting-edge technology and timeless elegance that characterize a Brough Superior motorcycle, they earned their nickname as "the Rolls-Royce of motorcycles" thanks to the unmatched quality of their finishing touches, luxury and meticulous details. The workshop’s welder - who is also a boilermaker and polisher - is responsible for ensuring that every metal piece used to construct the motorcycle is absolutely perfect. Heritor of the brand’s exclusive century-old knowledge, they weld, cut, fold and polish with the same high standards that allowed George Brough to turn the brand into a legend.

The welder’s role at Brough Superior

As skilled welders and boilermakers, the master craftsmen who work in Brough Superior’s workshop are entrusted with making some of the most integral and innovative motorcycle pieces. They work the metal by hand, bringing to life unique aluminum body parts, exhaust systems and much more. The welders and boilermakers meticulously clean, degrease and assemble these parts, before welding and polishing them with extreme precision. Masters of perfection, they perform rigorous quality control checks on every visible and nonvisible part of a Brough Superior motorcycle. They work with rare materials, some of which are also used in the aerospace industry. For example, crafting the titanium chassis requires technical expertise and flawless welding skills.

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Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

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Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.

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