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7 Nov 2022

EICMA MILAN 2022 : 2 novelties and a surprise!

The curtain will be raised at precisely 10.40am on Tuesday 8 November on two exceptional new products presented on stand C80 in Hall 9, at the heart of the EICMA show held every year in Milan in November: the Brough Superior Dagger and a new Aston Martin... plus a surprise!

Brough Superior: Two new products and a surprise at Milan

Brough Superior will unveil its new roadster called Dagger, the first Brough Superior equipped with 18-inch front/rear tyres and meeting Euro 5 standards. After the Lawrence released in 2020 and the Nefud in 2021, the Dagger completes the modern Brough Superior range. The new motorbike from the prestigious Aston Martin car brand will also be unveiled on the Brough Superior stand, as the Toulouse-based company manufactures the engine and assembles the British manufacturer’s motorbikes. Finally, Thierry Henriette, President of Brough Superior Motorcycles, and Albert Castaigne, Managing Director, will have a big surprise for visitors to the Milan Show.

Come one, come all...

Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.



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