George Brough's Goal: becoming the best motorcycle brand

George Brough: engineer, entrepreneur and motorcycle devotee

George Brough’s talent and passion for exceptional motorcycles has allowed his brand to stand the test of time, as it is once again possible to become a member of the renowned circle of Brough owners. Today, Brough Superior employs only the finest artisans and engineers in its French workshops; worthy heirs of exclusive knowledge who perpetuate the tradition set forth by its founder by designing new models that live up to the standards of the original creations that forged the legend.

Creating masterpieces

Brough Superior, which, to this day, is considered to be one of the best motorcycle brands in the world, was once one man’s passion project. This man was George Brough, an excellent engineer, pilot and entrepreneur. Brough Superior was founded in 1919 in Nottingham, England. For nearly 20 years, George Brough designed mechanical gems for the most prestigious clients.

His boundless dedication, exceptional attention to detail and incredible ability to innovate and design masterpieces was instrumental in making the motorcycle brand world famous. There is a unique felling that can only be experienced while riding a Brough.

One of the world’s best motorcycle brands: Brough Superior

The exquisite thrill of riding a Brough

The first Brough motorcycle was sold in 1921, and ever since, each new model has met the highest design standards. Brough was the first company to combine impeccable aesthetics with the pleasure of riding. Each model’s spirit of adventure and sophistication allowed Brough Superior to quickly established itself as one of the best motorcycle brands and an emblem of high-performance luxury.

Speed, luxury and beautiful engineering

An icon in the world of high-end motorcycles, George Brough distinguished himself in all types of races, on the tracks and off-road. The brand even won the title of fastest motorcycle in the world in the 1920s. Brough’s expertise set him apart from other brands by his inherent ability to design prestigious machines that were tailored to their riders in every way, making them the best motorcycles in the world. Generation after generation of motorcycle devotees dreamt about one day owning a Brough Superior - synonymous with speed, luxury and beautiful engineering.

The best motorcycle brand in the world according to Lawrence of Arabia

Thomas Edward Lawrence, also known as Lawrence of Arabia, was one of George Brough’s loyal friends and fellow motorcycle enthusiast. Writer, spy, archaeologist and British officer, Colonel Lawrence was a controversial yet celebrated many-faceted man. His love for the brand is evidenced by the fact that he owned seven Brough Superiors (including four SS100s). He named his motorcycles in honor of their creator (George I to George VII). It is clear that Colonel Lawrence considered Brough Superior to be the best motorcycle brand in the world.

A legendary brand producing some of the world’s best motorcycles

Brough Superior’s original DNA

Brough Superior motorcycles remain unique in their elegance, craftsmanship and advanced engineering. The brand closed its doors on the eve of World War II and has remained an elusive legend ever since. Brough Superior’s original DNA lives on in today’s designs. T.E. Lawrence, arguably the most famous gentleman adventurer of his time. His thirst for exploration remains an inspiration for Brough Superior to this day. The brand is now 100% French, and driven by passionate individuals that share a relentless commitment to develop the next chapter in the story while retaining a strong British accent, which you can only appreciate by joining the elite of Brough owners.

A French Renaissance

An extraordinary heritage

A century passed between the birth of Brough Superior in Nottingham in 1919 and its move to the environs of Toulouse, the French capital of aeronautics. Despite this new chapter, the brand’s philosophy has remained intact: producing exceptional motorcycles, no matter the expense or endeavor. The brand continues to make motorcycle enthusiasts around the world dream. The brands new founder, Thierry Henriette, has made it clear that he is determined to honor and elevate George Brough’s historically ground-breaking machines. In order to revive the prestigious motorcycle brand, only the finest the most skilled technicians and artisans are meticulously selected to raise the bar with their excellence and expert knowledge.

Engineering œuvres d’Art

Today, approximately one hundred exceptional models are produced each year, steeped in the carefully curated blend of George Brough’s legacy and the new French team’s passion and savoir-faire. Modern innovative masterpieces of bespoke, handcrafted French luxury motorcycles imbued with the George Brough’s original spirit of adventure and sophistication. By combining timeless design, an exclusive patented engine and innovative technology, Brough is revolutionizing the luxury motorcycle industry. Today, our team of engineers and artisans use the finest materials (titanium, alloys employed in aeronautics, etc.) and state-of-the-art design (carbon structural steel, four-disc brake systems, etc.) to produce the Broughs in our Toulouse-based workshops.

The book

This fascinating book tells the incredible story of a brand that has designed more than 3,000 models in twenty years of production, and is a favorite of the most renowned motorcycle devotees such as T.E. Lawrence. Founded in 1919 by George Brough, Brough Superior retains its status as a prestigious purveyor of luxury motorcycles. This book is an invitation to any Brough owner, buyer or prospective buyer to discover the history of this iconic brand and its promising future.