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1 Sep 2022

Feature highlights: Brough Superior’s "Raw forged" rims

Albert Castaigne, manager of Brough Superior, stood in front of the Hass 3-axis digital machining mill in action, explaining: "Machining gives a fibrous texture to the material, which allows us to make thinner spokes because the material is stronger."

Brough Superior motorcycle’s "raw forged" rims

Joining Castaingne was Pierre - graduate of the National Engineering School in Tarbes, France. Pierre was hired specifically to "run the machine," modifying the programs to shape the different types of rims from blocks of "raw forged" aluminum. Previously the wheels had been ordered from Italy, now they are made in-house at Brough Superior’s headquarters in Toulouse, France. Five standard designs exist for the different models: Lawrence, SS 100, Pendine, Anniversary and Aston Martin AMB 001. The future owner can select from several different finishes, anodized or polished. This finishing touch is completed by one of our expert craftsmen, Franck. Albert stated, "We are interested in keeping production in-house for technical reasons, but we also find it advantageous in terms of time management," he emphasized the "three-axis" machine’s capacity to produce bespoke parts, which opens new and exciting doors for creating "one-off" motorcycles.

Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.



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