Contact us

This website uses tracking and preference cookies. By continuing to use this website, you consent to cookies being used.

Contact Pre-order
Contact Pre-order

Producing the best motorcycles in the world thanks to French expertise

From the brand’s inception to present day, Brough Superior motorcycles have been considered to be among the best in the world. To achieve the level of excellence and luxury that George Brough started the adventure with, it’s all about perfection down to the smallest detail, no more, no less. The engineers’ brilliant ideas and blueprints combined with the designers’ remarkable sketches and 3D drawings culminate in the creation of this ambitious French brand. Producing a Brough motorcycle requires a full team of deeply skilled individuals to bring their dedicated attention to each step of the assembly process.

It takes an army of French experts to create your dream motorcycle

At Brough Superior, there are no limits to our ambition. Designing the best motorcycle in the world means challenging conventional motorcycle design. That’s why we place so much import in employing only the most highly-skilled engineers and designers. These individuals team together, driven by passion and relentless commitment, to produce completely French-made motorcycles of unparalleled beauty using cutting-edge technologies. This collaborative process results in the birth of extraordinary machines, perfectly tailored and ergonomically fit to each owner.

Boilermaker, polisher and welder

At Brough, everything is handmade, so our boilermakers, welders and polishers are absolutely vital. Their rare talent and expert knowledge ensure that the most precious and innovative parts are designed with the utmost care.

The boilermaker

The boilermaker traces, cuts, folds and assembles the various pieces of your dream motorcycle with extraordinary dexterity before giving them to our welder.

The welder

The welder meticulously degreases and cleans these pieces, before assembling them together. Once welded, they are given to the polisher.

The polisher

Brough Superior’s polisher is a true perfectionist who is responsible for passing each visible and non-visible part through quality controls to ensure that each machine meets the highest standards.

Painter and body workman

Once the parts are completed, it’s the body workman’s turn to make his contribution by building the frame and completes the finishing touches. A true artist, he custom paints each Brough from fender to fender, bringing each future owner’s dream to fruition. In his hands, a Brough Superior becomes a masterpiece in its own right.

Motorcycle assembler, mechanic and motorist

Here again, the craftsmen involved are true magicians of assembly and technology. From design to production, the mechanics at Brough Superior play a decisive role during every phase, of production, imparting their specialized, expert knowledge. Thierry Henriette, who spearheaded the brand’s rebirth, demands nothing less than the best craftsmanship in the industry, with the highest level of mastery in their respective fields.

What if the best motorcycle in the world was made in France?

Superior craftsmanship

Gratitude goes out to the team of talented handpicked artisans that work to fulfill this luxury motorcycle brand’s dream of making some of the best motorcycles in the world. They guarantee that every Brough that leaves the workshop is exceptional quality. In order to perpetuate George Brough’s legacy, each worker executes their pivotal role with skill and care. The heart, passion and power of a Brough are embedded in your bespoke French-made motorcycle during this production process. Every part of your Brough Superior proudly bears the signature of the craftsman who designed and configured it to your specifications.

A world reference in excellence

Beyond joining the prestigious elite of Brough owners, acquiring one of these extraordinary machines means investing in a French-made motorcycle that was handcrafted according to this luxury brand’s original values. Driven by great adventurers and record-breakers, Brough Superior motorcycles have achieved legendary status and international renown, thanks in part, to their unparalleled quality design that propels them to the pinnacle of exclusivity and distinction. Among the world’s most expensive motorcycles, Broughs are much more than just a high-end collectable motorcycles. They represent an enduring investment in a true gem of engineering that have broken records at auctions for rare vehicles.

The reasons for joining the famous elite of Brough owners are limitless. Each model is a jewel of perfection worthy of being ranked among the most beautiful motorcycles in the world thanks to their bespoke tailoring completed by expert artisans in our Toulouse-based workshops.
Brough Superior’s undying passion

Although a century has passed between the creation of George Brough’s first manufacturing facility in Nottingham, England and the rebirth of the brand in Toulouse, France, Brough Superior honors the same philosophy that was established in 1919: to produce exceptional high-end motorcycles, no matter the expense or endeavor. Now 100% French, each luxury motorcycle embodies the brand’s British heritage! By combining timeless design, an exclusive custom engine and modern technology, Brough is revolutionizing the industry of high-end motorcycles.

Luxurious motorcycles born from high-end French engineering

Our craftsmen are true masters of detail and heirs to a wealth of century-old knowledge, providing exclusive custom designs executed to a level of intricate quality that is unmatched, bringing Brough owners an unparalleled touring experience. As an expert in custom-made high-end motorcycles, Brough Superior is the ultimate manufacturer for enthusiasts of prestigious machines. Each detail is carefully crafted to create unique motorized gems, entirely customized for their riders.



© 2022 Brough Superior — Registered Trade Mark, All Rights Reserved. — VAT FR01 80134318 - conception WEB RACER - Terms & Conditions - Site map