It takes an army of French experts to create your dream motorcycle
At Brough Superior, there are no limits to our ambition. Designing the best motorcycle in the world means challenging conventional motorcycle design. That’s why we place so much import in employing only the most highly-skilled engineers and designers. These individuals team together, driven by passion and relentless commitment, to produce completely French-made motorcycles of unparalleled beauty using cutting-edge technologies. This collaborative process results in the birth of extraordinary machines, perfectly tailored and ergonomically fit to each owner.
Boilermaker, polisher and welder
At Brough, everything is handmade, so our boilermakers, welders and polishers are absolutely vital. Their rare talent and expert knowledge ensure that the most precious and innovative parts are designed with the utmost care.
The boilermaker traces, cuts, folds and assembles the various pieces of your dream motorcycle with extraordinary dexterity before giving them to our welder.
The welder meticulously degreases and cleans these pieces, before assembling them together. Once welded, they are given to the polisher.
Brough Superior’s polisher is a true perfectionist who is responsible for passing each visible and non-visible part through quality controls to ensure that each machine meets the highest standards.
Painter and body workman
Once the parts are completed, it’s the body workman’s turn to make his contribution by building the frame and completes the finishing touches. A true artist, he custom paints each Brough from fender to fender, bringing each future owner’s dream to fruition. In his hands, a Brough Superior becomes a masterpiece in its own right.
Motorcycle assembler, mechanic and motorist
Here again, the craftsmen involved are true magicians of assembly and technology. From design to production, the mechanics at Brough Superior play a decisive role during every phase, of production, imparting their specialized, expert knowledge. Thierry Henriette, who spearheaded the brand’s rebirth, demands nothing less than the best craftsmanship in the industry, with the highest level of mastery in their respective fields.
What if the best motorcycle in the world was made in France?
Gratitude goes out to the team of talented handpicked artisans that work to fulfill this luxury motorcycle brand’s dream of making some of the best motorcycles in the world. They guarantee that every Brough that leaves the workshop is exceptional quality. In order to perpetuate George Brough’s legacy, each worker executes their pivotal role with skill and care. The heart, passion and power of a Brough are embedded in your bespoke French-made motorcycle during this production process. Every part of your Brough Superior proudly bears the signature of the craftsman who designed and configured it to your specifications.
A world reference in excellence
Beyond joining the prestigious elite of Brough owners, acquiring one of these extraordinary machines means investing in a French-made motorcycle that was handcrafted according to this luxury brand’s original values. Driven by great adventurers and record-breakers, Brough Superior motorcycles have achieved legendary status and international renown, thanks in part, to their unparalleled quality design that propels them to the pinnacle of exclusivity and distinction. Among the world’s most expensive motorcycles, Broughs are much more than just a high-end collectable motorcycles. They represent an enduring investment in a true gem of engineering that have broken records at auctions for rare vehicles.